For online businesses, branding is important! That’s because a branding strategy can make your business grow. So, believe it or not, digital branding is the key to how to sell online successfully. The digital era allows everyone to access the internet to find information and shop.
That’s why you can’t miss using the internet to build your online business identity with digital branding.
For those of you who are just starting or are running a business, this article will provide information about what digital branding is and what are the most effective digital branding strategies for your business.
Are you ready? If so, let’s start the discussion!
What is Digital Branding?
To be able to understand what digital branding is, you need to know what branding actually means, and what is included in it.
Branding is a creative process of telling your audience information about your company so that it will leave a lasting impression on your audience.
- When doing branding, you need to answer the following questions:
- What business do you own?
- What is the unique selling point of the products you offer?
- What is your business goal and mission?
- What values does your business have?
- Who is your ideal customer/target market?
You can make all of these answers a starting point for designing a strategy to build an ideal branding effort.
So what is digital branding? Digital branding is an effort to design and build your brand online with digital platforms such as websites, applications, social media, and others. In the era of online communication, digital branding is the most sensible way to convey the value of your product and build connections with customers.
9 Most Powerful Digital Branding Strategies!
No need to be confused about where to build a digital branding strategy. We have summarized the 9 most powerful strategies complete with digital branding examples that you can practice.
A logo is the single image that customers should first and foremost associate with your brand. Simply put, the logo will immediately identify your brand as soon as people see it, like seeing an image of an apple which will immediately be imagined as an Apple-branded electronic product. Also, a logo must fit the personality and values of your business, industry and target audience. While you don’t want to be too flashy, your logo design should be memorable enough to leave an impression, but not so elaborate that viewers won’t remember it amidst the daily barrage of images they absorb online.
Let’s take the example of the Gojek logo, the largest digital transportation platform in Indonesia. This logo with the image of the power button shows that with one touch, you can find various other services apart from online motorcycle taxis. The logo also depicts a helmet worn by Gojek drivers, which is Gojek’s main service.
A logo can equate to the character and values of your business, as well as your industry and target market. Developing a logo is a critical step in developing a successful digital brand. So do your best!
If your logo is the personality of your online business, then your website is your digital storefront. When a customer wants to know your physical location, your operating hours, product listings or your contact information. Customers will use Google to find your website, where they expect to find information quickly and easily.
There are several things that you must pay attention to when creating a website, namely the domain name, hosting and web design.
Use the right domain name if you want your business to look professional in the eyes of customers. Then, Choose hosting that suits your business needs and use an effective Website to do it.
The Brand Message
Brand messages are what your company says and how you say it. A simple example is when you want to order lemon tea, make sure you also mention the brand of the lemon tea. The message should reflect what your company does and believes in, and speak succinctly about your customer’s immediate needs and wants.
SEO (search engine optimization) ensures your brand and offerings are easy to find on search engines since this is one of the main ways customers find your services. Begin by creating your website with SEO in mind.
Facebook, Twitter, Instagram and so on, almost everyone of any background and age range has some sort of presence on social media.If your consumers are there, your brand should be as well. Tailor each post to the platform on which it appears. Instagram posts tend to be image-driven and designed to encourage likes and comments. Twitter operates in real time, responding to current events and news. Facebook is a mix of different types of content with an emphasis on behind the scenes content about how your brand works.
Mass email campaigns should be easy to read and include lots of photos that stand out and have a call to action. With all the effective and practical tools available for marketing your brand digitally, it’s easier to forget old-fashioned emails that are no longer relevant. Online mailers are an easy way to reach customers, especially those who don’t use social media. Start by building a strong, targeted email list of prospects most likely to convert into web visitors and customers. You can get these sign-ups from ads or collect them directly on your website by including newsletter sign-up directions on the landing page.
Online advertising will usually use the power of the web to market your product and is not as simple as a banner on a web page anymore. Currently, there are many ways to advertise digitally that you can try and adapt to your brand’s needs.
Nowadays, it is not enough just to advertise your product and to create a loyal and returning customer base for your brand, engagement is the most important. That is where content marketing comes into play whereas digital marketing emphasizes selling, content marketing focuses on engagement through photos, videos, blog posts etc.
Use of influencers
Bloggers, vloggers and influencers can help you market your products with a human and natural touch. Influencer marketing is a form of marketing that uses people with large social media followings to post about your brand. Instead of marketing directly to a group of consumers, you put your brand message in the hands of a social media star who will spread the word for you. According to a study, more than 80 percent of global marketers launched influencer campaigns in 2015 which will certainly continue to increase with time.
This information is related with:
- Digital brand architects
- Digital brand management
- Devolver digital brand manager
- Digital brands group stock
- Digital branding for new products, how to sell online