- 1 What is Instagram Marketing?
- 2 Instagram Marketing Strategies for Your Online Business
- 2.1 1. Use a Business Instagram Account
- 2.2 2. Optimization of Your Business Profile
- 2.3 3. Instagram Feed Optimization
- 2.4 4. Take advantage of Instagram Stories
- 2.5 5. Try Instagram Live
- 2.6 6. Use Instagram TV
- 2.7 8. Repost Follower Photos or Stories
- 2.8 9. Create an Attractive Caption
- 2.9 10. Create Creative Unique Hashtags
Did you know that 72% of people buy a product after seeing it on Instagram? This makes Instagram Marketing one of the best strategies for running social media marketing for your business.
However, to get the most out of Instagram Marketing, you can’t just post pictures or videos. Precise online selling tips on Instagram are needed so that your business can reach the right Instagram users. For this reason, in this article we invite you to learn the 15 best Instagram marketing strategies.
What is Instagram Marketing?
Instagram marketing is all marketing efforts made through Instagram. Like marketing on social media, there are two types of Instagram marketing strategies:
- Organic, like posts, Instagram Stories and Instagram TV
- Paid, like Instagram Ads and promotions through influencers.
As you may already know, Instagram is a platform that relies on visual content. Therefore, the Instagram Marketing strategy needs a different approach from social media such as Facebook and Twitter. Let’s find out the strategy in the next section!
Instagram Marketing Strategies for Your Online Business
Below, we will thoroughly examine Instagram marketing strategy that you can apply to your business. However, you need to remember that Instagram is more for in-the-moment content. It means users prefer content that is new and up-to-date, rather than old one. You need to try to post frequently so you can stay relevant with existing developments.
So, without further ado, let’s look at the Instagram marketing strategies one by one!
1. Use a Business Instagram Account
This first Instagram marketing method is mandatory before you move on to the next strategy. This is because a business account makes it easier for potential customers to contact you and gives your business a more professional impression.
In addition, a business Instagram account (Instagram for Business) also has several features that are not available on a personal Instagram account like ability to create Instagram Ads and free access Insights.
Insights itself is a useful tool for analyzing and providing statistics about your account.
2. Optimization of Your Business Profile
The next Instagram marketing strategy after changing your account to Instagram Business is optimizing your profile. A good and professional profile can turn potential customers into regular customers. There are several ways you have to do:
Choose a Username that is Simple and Easy to Recognize
In ideal Instagram marketing strategies, use a username with a business name. Apart from being easy to find, people won’t be tagged incorrectly when posting or commenting.
Use your Brand Profile Photo
Profile photo is Important, because it is the first thing people see when they visit your account. Therefore, choose a profile photo that describes your brand or business.
Write an Interesting and Informative Bio
You can write a bio that explains what your business is and the benefits consumers will get. If your business target audience is the younger generation, you can also include emojis in your bio.
The call-to-action (CTA) should be at the end of your bio. This CTA is to bring consumers closer to buying your product. For example, “Enjoy the promo now!” or “Click for a discount!”
Link below the CTA
After ending your bio with a CTA, you need to include a link below it. Remember, the link must be related to the CTA so as not to confuse consumers.
3. Instagram Feed Optimization
In an Instagram marketing strategy, feed content should relate to your brand and also be positively appreciated by followers. Therefore, you must know what type of content to post there.
The type of content on the Instagram feed is actually divided into two, they are images and videos. There are no special provisions for images. As for videos, the maximum duration is 60 seconds with dimensions of 1080 x 608 for portrait and 1080 x 1350 for landscape.
Well, there are lots of picture and video ideas that you can use for Instagram marketing, starting from behind the scenes videos, educational pictures/videos, pictures from influencers and followers, funny videos, story videos and so on.
4. Take advantage of Instagram Stories
Instagram Stories are different from Instagram marketing posts. Apart from only lasting 24 hours, the Stories position is also at the top of your feed. This difference makes Instagram Stories have several advantages over ordinary posts, such as a position that followers can easily see when opening Instagram, having lots of filters or stickers that have been provided to make your Stories more colorful, the number of stories you can make is unlimited and much more.
Then, what types of content can you make into stories to help your Instagram marketing strategy? You can make announcements of new products or promotions/discounts, interact with followers through polls, and so on.
5. Try Instagram Live
To increase engagement through Instagram Marketing, you can try live broadcasting on Instagram. Moreover, based on livestream research, 80% of people prefer watching live broadcasts from certain brands rather than reading articles on blogs. Isn’t it amazing?
Well, make sure you’ve announced you’re going live beforehand. Whether it’s on the website, posts on Instagram or in the form of stories. Because, the more viewers you can collect, the higher the chance to be featured in “Top Live” on Explore.
You can use Live Instagram for many things. Some of them include announcing new products, recording ongoing events, and running live question and answer sessions with followers.
6. Use Instagram TV
Instagram TV (IGTV) is an Instagram Marketing strategy that allows users to watch long videos directly from the Instagram app or from a separate IGTV app.
IGTV is very similar to YouTube and in the future it is predicted that it could become a competitor for the giant video sharing platform. You can use IGTV to share promotional videos for your products, tutorial videos, behind the scenes events, or for various information about your business.
It’s not much different from Instagram Stories, but now it can be of a much longer duration so it can give you space to be creative.
8. Repost Follower Photos or Stories
Want to create content for your business account without extra effort? So, you can take advantage of photos or stories posted by your followers. All you have to do is announce via posts or stories that you will repost the selected follower’s posts and tag their accounts there.
You could say this Instagram marketing strategy is a tempting offer for your followers. Because, your consumers also want to increase their followers and this is a great opportunity that cannot be missed.
9. Create an Attractive Caption
Writing captions in Instagram Marketing can sometimes be a difficult process. Try to remember when was the last time you could write a caption in one try without erasing the words altogether?
Interesting Instagram marketing captions can make people linger in your posts, so they can increase engagement.
More than 95 million content is posted to Instagram every day. With so much content, your post can sink and not many people will know about it. So, using hashtags is a way to make your Instagram Marketing posts easier to find.
You can put general hashtags that are relevant and popular at the time. To find out which hashtags are currently popular, do some research first by searching for hashtags in the Explore menu.
This information is related with:
- Instagram influencer marketing strategy
- Best marketing strategies for instagram
- Content marketing strategy for instagram
- Instagram marketing strategy, online selling tips on Instagram