The 17 Best Internet Marketing Tools for Small Business

In running internet marketing we need tools to make work easier. These internet marketing tools will make your content more targeted. In addition, the results obtained are also maximal because they are in accordance with the wishes of the audience.

With the sophistication of technology, it is easy for you to get the most relevant information. Such as the characteristics of the audience and their behavior on the internet. With internet marketing tools you can send newsletters at one time.

Internet marketing tools

Here are internet marketing tools that are useful for your best online business.

1. Google Trend

Google Trends is a useful search trends feature that shows how often a particular search term is entered into the Google search engine relative to a site’s total search volume over a given time period. You can use Google Trends to search or compare keywords.

2. Semrush

SEMrush is tools digital marketing catered for SEO experts and website owners.Tool this can help gather relevant information for your clients.You can see what it looks like field client business, find keywords which is appropriate, see the traffic website as well as knowing the problem on your website only through onetool.

3. SocialMention

SocialMention serves to provide interesting information regarding trends in social media, including how the audience is talking about the brand or your business. Through SocialMention, you can find out the level of popularity of certain topics via keywords and popularity.

You can also find out sentiment towards content, how often an account uploads content, and update related content. SocialMention makes things easy to search using microblogging, bookmarks, pictures, videos, and questions.

4. HubSpot

Tools this is useful if you want to do management content marketing, both from websites, social media, web analytics,landing page, and forms for marketing. HubSpot has quite complete features to run digital marketing, however HubSpot is known for its specialization in CRM.

You can collect client contact information orleads which can be easily converted to CSV format. HubSpot is also integrated with business email so that all marketing activities will be recorded directly. Of course, it will come in handy for launching mail tracking & notifications,leads tracking, until email marketing.

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You can also monitor the communication process with clients which will be visually displayed by HubSpot, starting from pitching until it reaches deal. HubSpot itself can be accessed for free, but you can take advantage of the features of marketing automation if willing to pay.

5. Facebook Ads

No less important than search engines, social media is also the main concern of a digital marketer. One social media that can be used as a marketing medium is Facebook. With Facebook Ads, it will allow you as an advertiser to target an audience on Facebook that fits the target market criteria.

Audience targeting can be selected based on demographics, location, interests, and behavior. Amazingly, Facebook Ad also allows us to advertise with their partner platforms, such as Instagram and other Facebook Display Networks.

6. Ahrefs

Tools digital marketing Next is Ahrefs which provides a link profile analysis option, providing the latest status of a website link to understand the performance of your content.Not only that, you can also check the performance of your competitors’ content. Features that you can get such as keyword analysis, batch Analysis, site explorer, backlinks report, domain comparison, and competition analysis tools

7. Facebook Ads Library

Facebook Ads Library is a searchable digital database that contains information about ads currently running on Facebook, Instagram, WhatsApp and other Meta platforms. Ads about specific issues, elections and politics are also present in the database, regardless of whether the ad is currently active or not.

There are many reasons why you must master this tool. For example, if you’re getting ready to create your first campaign, you can look at some inspirations for Facebook advertising strategies. Or maybe you want to validate your idea or even find a way to optimize an already running campaign. Either way, a quick browse through the Facebook Ads Library is a great way to get your creativity flowing and also keep track of what’s being viewed by the audience.

8. Trello

Trello is a collaboration app that allows you to manage multiple projects in one place. With Trello, everyone on the project can see what’s being worked on, who’s working on it, and how far they’ve come.

Trello has a variety of features that can be used for tracking, collaborating, until a reminder against project deadlines. Some of the features in Trello include Boards, Cards, Lists, Menus and so on.

9. Google Analytics

Google Analytics is one of the most powerful digital marketing tools. These tools allow you to track and analyze the digital marketing campaigns and strategies that you are running through various kinds of data taken from the digital marketing channels that you use.

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Google Analytics can show you who comes to your website, from where, and on which pages they spend most of their time. Plus, you can set up goals to track conversions, create enhanced ecommerce setups, and track events to learn more about user engagement.

10. MailChimp

SOne of the digital marketing applications that is considered the best and trusted in making it easier for you to acquire customers via email is MailChimp. With this tool, you can send up to thousands of emails at one time. You simply create a list of contacts (leads) and start sending personalized emails or newsletters.

MailChimp is also integrated with Google Analytics. Here you will get data on how successful your marketing campaign has been. Like knowing that the email you sent is bringing in more new customers than before and attracting people to click on your website.

11. Google Ads

For Digital Marketers, being number one in Google search results is one of the success metrics because it will increase the visibility of a campaign or the brand itself. But of course this is also desired by other brands, making the level of competition even tighter. This is why you need the help of the right tool.

Google Ads is a tool you can use to promote your business, help sell products or services, increase awareness, and increase traffic to your website. Your Google Ad account is managed online, so you can create and change ad campaigns at any time, including ad text, settings, and budget.

Using Google Ads is probably the best decision you can make as a digital marketer. Millions of people around the world use Google to search many times a day. Each search offers an opportunity for you to get your business in front of more users. This means increased leads, conversions and sales.

12. Hootsuite

If you manage two or more social media platforms, you can use Hootsuite tools. These tools are tools that are used as social media management tools with features to help plan, schedule, and syndicate social posts. Key features include auto-scheduling, social media monitoring, performance reporting, basic task management, and more.

This Hootsuite tool can be integrated with various other social media sites such as: Facebook, Twitter, LinkedIn, Foursquare, MySpace, and WordPress.

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13. Canva Business

Becoming a digital marketer means you have to be ready for any situation and have additional skills, including designing. You don’t need to master Photoshop or Illustrator tools to create a design. You only need a tool called Canva.

Canva is a very easy-to-use design tool with lots of features in it. Canva already provides many templates that you can use right away. Not only for designing content, Canva can also be used to create Power Points, Landing Pages, Content Calendars, and so on. Interestingly, Canva can be integrated with various other platforms.

14. Data Studio

Data Studio is a data visualization tool that allows you to create reports that are easier to create and understand. These tools allow you to get data sets from various places into one location so that you can turn this information into reports that are easy for ordinary people to understand.

These reports on Data Studio are easy to read, easy to share, and even customizable for each of your clients. This tool is also interactive so you can adjust the data according to the time of the campaign.

15. BuzzSumo

If you work to manage social media influencers, this tool is very suitable for use. These tools help you to connect with social media influencers. Apart from that, this tool can also be used to look for ongoing trends as content research. You can search for topics that are being talked about a lot on social media and determine what content you can make.

16. Yoast SEO

Yoast SEO is a plugin that is most often used on WordPress to optimize websites so that they can produce better performance on Google Search.

Yoast SEO helps you to see how effective your website is by helping submit sitemaps, manage keywords, create seo content, use webmaster tools to see other aspects that might make your website performance even better.

17. Mailchimp

MailChimp is a tool used for social advertising and email marketing in managing and automating digital marketing campaigns. This is one of the best digital marketing tools you can use to improve your campaigns and track the traffic generated.

In addition, these tools allow you to integrate with other platforms, thus making these tools quite efficient for conducting email marketing campaigns.

That’s the 17 full best internet marketing tools for small businesses. In running internet marketing, of course we need tools to make work easier. You can use the tools above to grow your business.

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