The Importance of Landing Pages for Online Business

It’s no secret that a reliable and professional landing page can bring more conversions to your online business. This is one of the important keys in digital marketing.

Agree right?

Conversely, landing pages with poor design and UI and copywriting will lower conversion rates. Maybe this is not new for those of you who are engaged in digital marketing.

However, it turns out that not everyone knows what a “reliable” and “professional” landing page looks like. So, this article will provide the best landing page examples as inspiration for your creations in creating high-converting landing pages.

What are Landing Pages?

In digital marketing, a landing page is a website page that is created to generate leads and conversions. In simple terms, a landing page is the first page a user visits when they click on your link.

Unlike regular website pages, landing pages have a specific target. Thus, this page has elements that are also different from other pages.

You can find some of these sections in an effective landing page:

  • Unique selling proposition (USP)
  • Hero images or videos
  • Subheadings
  • Testimonial or social proof
  • Call to Action (CTA)

These 5 elements then work to increase conversions from your digital marketing campaigns.

Right Mindset when Creating Landing Pages

Building a landing page that can effectively increase conversions certainly can’t be done overnight. You definitely need time and long research to do it.

Not infrequently, you also have to go through trial and error stages before finding the best landing page format for a brand.Why is that? Yes, because every brand is unique and always different from the others. So, usually the part that takes a long time is determining the USP or Unique Selling Point.

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Landing page optimization can take up to several months before you can see results. Therefore, the main thing that you must have when building a landing page is patience and extra thought. If you don’t have it, don’t ever think you will succeed.

Pay Attention to This Before Building a Landing Page!

Before discussing further about the elements that must be on the landing page. It’s a good idea to understand first that landing pages have a specific purpose.

A landing page can:

  • Sell ​​your product
  • Direct visitors to try the product
  • Get leads through the available form

Well, of course you have to know what you want before building a landing page. What’s more, you won’t be able to measure the effectiveness of a landing page when you don’t know what the main purpose of creating it is.

After understanding the objective of the course you need to do audience research. Who exactly is your target market?

You can’t sell products to everyone, can you?

Each product is a solution to a problem your target market is experiencing. So, there is no product that does not have a target market. Therefore, adjust the landing page creation with the product target market. Thus, landing pages can generate high conversions. Once you understand these two important points, you’ll be ready to learn more about the elements in a landing page.

5 Important Elements of Landing Pages and Tips for Making them

Earlier, we talked a little bit about this element in terms of landing pages. However, let’s repeat a little about what should be in a landing page with high conversions!

1. Unique Selling Proposition (USP)

Unique selling proposition can be regarded as one thing that makes your brand different from the others. What’s your main offer? That’s what you should look for before building a high-converting landing page.

Then, is finding it enough? Of course not!

After you know the unique offer of a product or brand, you have to put it in a headline. Try to make sentences concise, short and clear so that landing page visitors immediately understand what makes your online business different from the others. Nevertheless, we as visitors immediately know what the advantages of a brand are from just this 1 sentence.

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Again, you may not be able to find the right sentence instantly. It takes a lot of testing before you get a really prime headline. More than that, you also have to learn first who your target market is and make this offer. Thus, the headlines you write can make an impact and generate leads and conversions.

2. Subheadings

Below the headline you can usually see a few extra sentences. This subheading serves to clarify the main offer and provide information about the benefits of the product.

Not just an addition, good subheading can also determine whether your landing page can generate quality leads. Therefore, We suggest not to be careless in making this element. Just writing down the benefits may seem easy. However, providing solutions to customer problems is the point.

In this section, try to write down how your offering might solve a variety of problems. Thus, the USP becomes clearer and can be accepted by visitors more easily. Take an example from the Semrush landing page, they write that they have more than 55 tools that will help visitors optimize content. This subheading supports their main offering which promises the best content research services.

3. Image

Maybe you saw earlier that not all landing pages use images to impress their target audience. In some cases, the image may actually steal the audience’s attention from the main USP so that its effectiveness is doubtful. However, most brands still strongly believe that the right images and videos can increase their conversions.

There are a few tips that I usually apply when building landing pages:

  • Choose a professional image that fits your brand.
  • Images must also entice customers with attractive graphics – try to hire a professional photographer or purchase an image license for a landing page.
  • Keep it simple. In a sense, don’t fill the landing page with too many images.
  • Image must be relevant to the product and offer you have.
  • Provide an image that matches the preferences of the target audience.
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4. Testimonial or Social Proof

In this cool landing page example from Clickfunnel, you can see the testimonial directly below the CTA. This is a great idea that you can apply to grab the attention of visitors at one glance.

Some brands place social proof or testimonials at the bottom of the landing page to support the conversion stages. However, when you put it at the top, testimonials can be one of the main points that support your USP.

5. CTAs

There are lots of opinions on how to write the ideal CTA for a landing page. I myself am one of those who believe that the shorter a CTA, the more effective it will be used. However, this is certainly not a law that you can apply at any time. The reason is, determining CTA also really depends on your target audience.

In short, some target markets are easier to influence with short CTAs while others prefer using long CTAs. For this section, it is better to do a test before choosing a CTA that will definitely spearhead landing page conversions.

Build Your Landing Page

Building your own landing page does require a lot of effort and time. Therefore, you can always choose to have a professional do it. Professional services seem expensive. However, the long-term conversions you can get from a reliable landing page will be worth more than 1000 times what it costs you now.

So, don’t just choose cheap, let alone choose free, then you will regret it later. Pay extra attention to your landing pages especially since they are the spearhead of your digital sales. Don’t take it for granted! You’ll get high conversions faster when you collaborate with an experienced team.

Some options like this are also actually more efficient in time and effort, because you don’t have to think about everything alone.

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  • Digital marketing apprenticeships