The Importance of Optimizing Social Media for Business

Social media marketing is one of the most effective ways to generate conversions for your business. Entrepreneurs and individuals who want to try doing business must use this strategy to increase brand awareness and traffic.

You can also take advantage of social media for business, because with today’s massive technological developments, you could say that digital marketing is the most effective marketing strategy for making more profits.

In this article, we will explain what social media marketing is, the platforms you can use for social media marketing, and how to implement a social media strategy for your business. Come on, see until the end!

The Importance of Optimizing Social Media for Business Purposes

Business and social media are two things that cannot be separated, especially in this day and age. Along with the rapid development of the digital world, social media is increasingly taking on a role in all areas of people’s lives, including in economic activities.

We feel the use of social media for various business promotional and buying and selling activities more and more from time to time. Many businesses eventually grow and become big thanks to the existence of social media.

Why does this happen? Does social media really have such a big effect on the development of a business at this time?

A surprising fact reported by Hootsuite states that as many as 58.4 percent of the world’s population connected to the internet in 2022 spend most of their time using social media. The number is 3.48 billion people.

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Just for example, let’s see what happened in Indonesia! Currently there are 202.6 million internet users in Indonesia or 73.3 percent of the total population. The time spent by most Indonesians accessing the internet in an average day is 8 hours 52 minutes. Meanwhile, 96.4% of them use the internet to access social media and Facebook is the type of social media platform with the most users today, reaching 2.9 billion people.

As a business owner, it’s time for you to start activating and managing social media again as a marketing platform that you can rely on to grow your business. Moreover, according to a McKinsey report, as many as 40% of total social media users carry out buying and selling activities with the platform.

Of course, you can also rely on a partner or partners to do this, who can do everything for you and make your social media a great place to reach a wider market.

Promotion Strategy Through Social Media

In order to promote products through social media, you must have a mature strategy. You can’t just post promotional content without a clear purpose or target. Apart from that, you also have to adjust what content you will use for promotion so that you can post it on the right social media.

So, here’s a social media marketing strategy that will drive your business:

1. Make a Plan of Ripe Goals

If you want to use social media as a means of social media marketing, you have to make a well thought out goal plan. This is legally obligatory so that the effort you expend can reach the desired target.

  • Are you going to use social media just to introduce the brand?
  • Or, you want to directly sell your products on social media?
  • Or maybe, you want to use social media to increase engagement rate?

After determining this initial goal, you can also set the next strategy according to your goals.

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2. Know Your Prospective Target Customers

Knowing your target audience is of course important to achieve a successful social media marketing campaign. There are various factors that must be taken into account when identifying your target audience, such as age, gender and others.

Apart from that, to understand the right audience, you also have to know the details of the products being sold. Think about what your product will do. What solutions does it offer? For example, if you sell clothing products featuring anime characters, you can target young people aged 15-25 years. Or, if you sell ergonomic baby carriers, you can target new parents, usually aged 28-35.

After identifying your target audience, the next step is to create content that suits your audience’s characteristics. This will help increase the engagement rate, as well as build relationships with customers.

3. Choose a Social Media Platform for Business

Have you set your initial goal? Then, have you figured out your target customer? Now is the time to choose a social media platform that is suitable for the product and age of your potential customers.

For that, try to look at the demographics of each social media platform that you will use as a promotional medium.

According to data from Statista, social media users in Indonesia in 2020 will reach 180 million people. More than half of Indonesia’s population in 2020 will reach 273.5 million people.

In this number, the age group that dominates is 25-34 years, followed by the 18-24 year age group. From here, you can choose the social media marketing platform that best suits the background of your target customers.

4. Create Interesting Content According to Platform and Audience

Each age group has different habits and preferences. That’s why you need to find out how they think, what kind of content they like, and how they communicate.

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Adjust all of this to the products you sell and the average age of your target customers.

To start creating content, you can first determine the tone and atmosphere of your post, for example, formal or informal. If you are targeting teenagers, use an informal tone that seems slang.

On the other hand, if you are targeting the adult age group, use language that is formal and standard, and gives the impression of respect. Do not get upside down, because the consequences can be fatal.

Then, adjust the type of content to the social media that will be used to post the promotional content. For Instagram, for example, create visual content that captures the user’s view, is dense with information, without much writing.

Then for TikTok, make videos with popular sounds and good transitions.

5. Build Relationships with Your Customers

Have frequent two-way communications with customers to show that your business cares about them. Find out what customers want or don’t like, then use that data to create promotional content that better suits customer preferences.

Apart from that, interaction with customers can also increase the engagement rate, which will later contribute to the success of your social media marketing.

6. Monitor Competitors and Evaluate Strategy

Competitor research is also important so that you are constantly updated and can compete with them to become superior. Find out what products and prices competitors are offering, as well as what kind of content they present on social media for businesses.

Compare your campaign performance with theirs, then use it as an evaluation to improve your next social media strategy.

7. Marketing Content Optimization

If everything is ready and you want to maximize your social media marketing efforts, try using some paid tools to advertise on social media. For example, you can use Facebook Ads, Instagram Ads or YouTube Ads.

Whichever one you choose, make sure the service is in line with your initial goal of using social media marketing.

This information is related with:

  • Social media marketing agency
  • Social media marketing courses
  • Social media marketing services
  • Social media marketing companies