What is Internet Marketing? 10 Top Strategies To Do It!

If you are an online business person then learning and using internet marketing for your business is mandatory. This is important, especially if you want to attract a large number of customers in a short period of time. This will also make your business competitive and more famous than competitors.

If you want to learn internet marketing tips, this article is a great place to start. Here you will be invited to know what internet-based marketing is, its strategies and benefits.

Internet Marketing Goals

Internet marketing has two goals. First, this type of marketing is done to attract potential customers. In this all-digital era, it’s no wonder that 68 percent of consumers use the internet to find the goods or services they need.

Therefore, using online platforms to promote your business is a great way to attract the attention of potential customers. Unlimited internet coverage will also make your market wider.

Second, internet marketing maintains or maintains relationships with old customers. It costs five times more to acquire new customers than it does to keep existing customers loyal.

10 Internet Marketing Strategies You Need

1. Create a Website

Starting an internet marketing strategy through social media is not a bad idea. Yes, It’s not completely wrong. After all, social media is indeed one of the tools in marketing in cyberspace.

However, the main online presence that you need to have is a website. Why? According to a research conducted by Verisign, 84 percent of consumers trust businesses with websites more. In terms of function, websites are also more flexible than other marketing tools. You can create a site according to your needs. For example, those of you who want to open an online boutique can use their website as a storefront.

See also  Email Hosting: Understanding & Myriad Benefits for Business

It’s the same if you are a graphic designer or photographer. Because your services and creativity are presented in a visual form, your website can be arranged to be a portfolio.

2. Create a Blog

You may know blogs as a means for hobbies or keeping a journal. In fact, this platform can also be used in internet marketing.

Having a blog can provide several benefits for your business. First, it can increase visitors to your business site by up to 55 percent and secondly, it can bring in leads or business prospects. Visitors to your blog may not be instantly interested in your product or service. You may, however, begin to establish relationships through content.

If your blog offers useful articles for visitors, it is guaranteed that they will be interested in following them. Blogs can also be used to interact with visitors. Conversation in the comments column will improve your business image.

3. Bring Traffic with SEO

Having a website and blog is not enough. Without the link or links, people will not be able to access your site or blog.

“Then, how do websites appear on the first page of Google search results?”

The answer is, you need to implement SEO or search engine optimization.

In doing SEO, you need to meet various factors so that your site or blog is optimized for search engines.

There are two types of SEO that you need to know, namely on-page and off-page SEO. Each consists of various techniques.

On-page SEO, for example, are optimization techniques that are carried out on your page or content. Examples of on-page SEO are keyword optimization, internal linking, and also the use of headings and subheadings.

Meanwhile, off-page SEO is a collection of optimization techniques that are carried out from outside your page or content. This includes link building, business listings, and sharing site links or blog articles on social media.

However, you need to remember that the results of search engine optimization will not be visible anytime soon. Tenacity and patience are the main keys in SEO.

4. Advertise the Site in Search Results with SEM

Unlike SEO, in SEM, you need to do keyword research that is relevant to your business. Use a keyword research tool like Ubersuggest to do this. This, of course, is the internet marketing strategy you should apply to your business.

See also  Tips for Selling at Shopee: Practical, Easy and Fast

Then, you pay Google to display site ads on each search result with the keywords you have specified. So, your website link easily appears at the very top of Google’s first page by paying for it.

5. Implement Email Marketing

Some people think that email is an outdated marketing channel. Moreover, social media is now more often used by the general public to send messages. But don’t get me wrong. Research conducted by McKinsey and Company shows that email marketing is 40 percent more effective than Facebook and Twitter marketing.

There are at least three reasons that make email marketing still relevant. First, 73 percent of consumers say they prefer communicating with businesses via email. Second, email allows you to create more personalized marketing campaigns for each of your market segments. So, you can implement a personalized marketing strategy using email.

Third, believe or not email marketing has a return on investment of 3,800 percent. This means that for every IDR 10,000 spent on email marketing, your income is IDR 380,000.

6. Do Guest Blogging

There is one important aspect of blogging that is very important in internet marketing strategy,  namely guest blogging. Basically, guest blogging is an activity where you write articles for other people’s blogs or businesses. Then, why is this strategy important for internet marketing?

The answer is certainly not far from SEO. The two factors determined by Google for your site to appear on the first page of search results are page authority and domain authority. In other words, the higher the number of these two factors, the higher the chances of your site appearing on the first page of Google.

Well, you need to get backlinks from many other sites or blogs to increase this number. Backlinks are links to your website that are placed on other sites. Backlinks can be obtained in two ways: by exchanging links with other website owners or by doing guest blogging.

See also  The Importance of Landing Pages for Online Business

7. Build Communication with Social Media Marketing

Marketing via social media may look the simplest among the other internet marketing strategies in this article. However, you can’t do it carelessly.

In order for you to maximize the potential of your social media channels for marketing, there are a few things that need to be done.

First, know what platforms your target market frequently uses. Second, you need to define clear goals and focus on social media marketing. Third, know the right time to post content.

8. Take advantage of Google My Business

Have you ever come across a business listing in Google search results?

The listing snippet can only appear if your business is registered with Google My Business. Well, if you have a real shop, outlet or office, this Google feature can be put to good use.

The main advantage of Google My Business is that you can display important information about your business, including:

  • Business name
  • Address
  • Phone number
  • Email address
  • Website address
  • Operational hour
  • Business photos

The benefits of this internet marketing strategy is not only that. By signing up for Google My Business, your business will automatically appear on Google Maps as well. Interesting right?

9. Do Affiliate Marketing

Although internet marketing strategies can help you, it cannot be denied that marketing online is not easy. Especially if your company is still in its early stages.

Fortunately, you can use affiliate marketing to recruit customers as marketing agents. In this marketing strategy, you can provide a referral link to members of your affiliate program. They then need to place this referral link on a website, blog, video or social media content.

10. Work with Influencers

If the previous point talked about how to get people interested in marketing your business, here you will learn a similar technique. However, this time the target is influencers or influential people.

Understand the influencer category to know what you need. You also need to be careful. Sometimes, because of the reach of influencers, your business may not be relevant to some of their audiences. Therefore you need to really pay attention to the followers of premium influencers.

That’s the meaning of internet marketing and internet marketing strategy that you need to know. Happy reading!

This information is related with:

  • Amazon internet marketing strategy
  • Best internet marketing strategies
  • Internet marketing strategy consultants