Search Engine Optimization or better known as SEO is an important element in digital business. The existence of SEO is able to provide visibility in attracting customers in this era of digital progress.

According to data compiled by various sources, now more than 80% of customers will conduct an online search before finally deciding to buy the item they are after. Of course this will bring new facts; brands that do not have a strong presence in the online realm will be left behind in digital business competition.

How to create brand existence in the online realm? The answer, of course, is one with an SEO strategy. Yep, a website with strong content SEO is able to build credibility on search engines. The use of relevant keywords can attract the attention of potential customers and lead them to the brand’s website or the brand’s merchant official store.

What is content SEO?

Basically, content SEO is a brand strategy using content to strengthen in search systems like Google. No one actually knows Google’s algorithm exactly, SEO experts basically only know a number of factors that can increase a site’s ranking using on page and off page SEO.

For on-page SEO, the things that are included are the content on the site related to optimizing keywords through content, title tags, meta descriptions, URLs, and several other factors. While off-page SEO is where the content on the site will be linked to the appropriate content, either still on the site itself or outside the site. This backlink traffic is very important in determining the ranking of a site on search engines.

In other words, this technique is an attempt to increase the number of visitors to your website and optimize website ranking on search pages. In other words, SEO will make it easier for your website to be found on search pages.

So for you as a businessman, first you need to know 8 reasons why SEO is important for your business.

1. Increase Business Credibility

Doing SEO optimization, meaning you have made your online business more credible (can be trusted). SEO optimization will make your website have a better quality. Especially if done with the right technique.

Starting from quality content, responsive website design, good website performance, and so on. SEO will also make your website rank first in Google search results.

Now, having a quality website that appears on the first page of Google search results will certainly make consumers trust your business.

2. Increasing Brand Awareness

Talking about brand awareness, we are talking about how many people know a brand (brand).

Brand awareness is an important part of a business, because brand awareness is able to create consumer trust, encourage consumers to be loyal to your product or service, and make it easier for you to get more consumers.

SEO helps increase your business brand awareness, because SEO makes your website rank well in Google search results.

If your site makes it to the first page of Google, then be prepared! Soon your brand and website will be famous. What’s more, most people definitely do online research through Google. This is what will increase your business brand awareness.

3. Bring in More Website Visitors

According to a survey from Infront Webworks, 91.5 percent of traffic is obtained from ranking on the first page of Google. So as a website owner, you need to do SEO optimization that helps your website be on the first page of Google search results.

If the website is already on the first page of Google, more website visitors will come to your website. Isn’t this good news? Site visits will generate unexpected sales. This is what all online business owners want. SEO is a fairly powerful technique for doing this.

4. Creating Better User Friendly

When optimizing SEO, there are various strategies that are carried out. For example creating responsive websites for mobile users, increasing website speed, and so on.

This means that if you optimize your website’s SEO, it means that you have created a website that is user friendly for visitors. SEO provides a better experience for website visitors.

5. Helps Improve Business Development

After optimizing SEO, you also need to evaluate the development of your website’s SEO.

To carry out this evaluation, there are several analytics tools that can help you, such as Google Analytics. Where these tools can provide data such as:

• Number of website visitors.
• Visitor activity on your website.
• Links or CTAs that many website visitors click on.
• And many more.

Apart from evaluating SEO, you can also get this data to develop your business. You can make decisions or determine the business strategy that will be carried out next.

6. Making the Website More Up To Date

Using SEO will make content always relevant and always up to date with market desires. Content is Google’s consideration for positioning your site on search pages. The more unique your content, of course with the best SEO techniques, the higher the chances for the site to enter the first page.

Content that is up to date and contains SEO keywords will make your business better than competitors. Therefore, make sure your website has up to date content.

7. Make it easier for visitors to convert

If your website appears on the first page of Google, it will make it easier for them to convert your business, for example making a purchase. This means they don’t just come to the website, then close the website page.

However, here you also need to provide content that makes visitors understand your business, as well as content that provides various benefits for them.

8. SEO is Cheaper

SEO is considered cheaper than you have to make ads, especially ads that are made offline. Because most SEO strategies can be done for free (no cost). Even using SEO services will not make you spend more money than creating ads.

This information is related with:

• SEO content strategy
• How to write SEO content
• SEO content writing services
• SEO is, The importance of SEO in online business